CASE STUDY

AFL Match Centre

Overview

Telstra have the media rights for live streaming the game on mobile, and we needed to promote the AFL Live Pass to watch the game live through the AFL App (Free for Telstra mobile customers). 

 
Client

Australian Football League (AFL)

Date

2019

Programs & tools

Whiteboard
Sketch
Principle
Zeplin

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The Challenge – h2

Product & Development

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Goals

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My Role and team

Team

My role included working closely with the Head of Product, Product Manager and Development teams to ensure deliverables including interface designs, prototypes, user testing and handover were delivered according the product roadmap. 

My role included working closely with the Head of Product, Product Manager and Development teams to ensure deliverables including interface designs, prototypes, user testing and handover were delivered according the product roadmap.

Design Process

My design process involved taking the wireframes from the Head of Product and designing the interface to work across all platforms. This involved designs for the different breakpoints including desktop, tablet and mobile. 

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By using the atomic methodology approach of atoms, molecules and organisms I was able to build components. The developers would be assigned components and to make it easy as possible I put the components at the different breakpoints on one page. This way they could see the component they were working on, but also how it compared to the other components across devices.

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By using the atomic methodology approach of atoms, molecules and organisms I was able to build components. The developers would be assigned components and to make it easy as possible I put the component

Business Requirements

Commercialisation & Sponsor integration

We need to ensure high-value sponsor and banner integration for McDonalds without impacting the fans experience. McDonalds also sponsor the Macca’s Kick 2 Kick and so we needed to promote to fans that they are able to have a kick on the field after the siren after certain games.

 

Tickets & Packages

We needed to make it easy for fans to buy tickets and travel packages. 

Premium Watch – Live Pass

Telstra have the media rights for live streaming the game on mobile, and we needed to promote the AFL Live Pass to watch the game live through the AFL App (Free for Telstra mobile customers). 

 

Design Process

My design process involved taking the wireframes from the Head of Product and designing the interface to work across all platforms. This involved designs for the different breakpoints including desktop, tablet and mobile. 

 

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Our company is a collective of amazing people striving to build delightful products.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using.