CASE STUDY
AFL Homepage future state
We are continually looking at ways to deliver content for a wider range of fans and bring more life in to the visual designs of afl.com.au
The concepts are based around having less news content on the homepage (and directing the fanatic fans over to news.afl) and thus being able to utilise the homepage for newer fans and those that know less about AFL as a game.
We developed new modules to house longer form content/video and also ways to promote our new YouTube content. Other new modules include a discover and play section to help onboard.
Client
Australian Football League (AFL)
Date
2019
Sketch
Zeplin
INVOLVEMENT
Wireframing (whiteboard)
User Testing
Design Reviews
Progression of the AFL Homepage
The legacy homepage pre 2018, the homepage we launched in Nov 2018 and the future state
The Process
Design Process
My design process involved taking the wireframes from the Head of Product & Development (Wayne Vickers) and designing the interface to work across all platforms. This involved designs for the different breakpoints including desktop, tablet and mobile.
The UX Team (Wayne Vickers, Lisa Von Fersen and myself worked from sketching up wireframes on the whiteboard, to translating these to low-fidelity designs right through to high fidelity
Lisa and I explored multiple layout options for the page and modules to ensure it had the right balance for the user and business.
Concepts
Steps for designing modules
We used a whiteboard to quickly sketch concepts, followed with low-fidelity designs, then apply some UI and finally with the new styles and toolkit
Solution
We came up with three layout options to user-test. The difference being more and less feature news, a new video module, ‘My Club’ section, and long-form content
Modules
We came up with new modules that can be utilised across the site, including the homepage and news page.
